Qiddiya
DIRECTION
CREATIVE DIRECTION
WRITING
It’s one thing launching a new brand, how about launching a new city? Introducing Qiddiya, the world’s first city built for play. I was creative director on this account at the good ship Droga5, overseeing films directed by Ian Pons Jewell, Daniel Wolfe and myself (some are yet to launch, so contact me for links, if you can be arsed).
